Global village

Global village describes the phenomenon of the entire world becoming more interconnected as the result of the propagation of media technologies throughout the world. The term was coined by Canadian media theorist Marshall McLuhan in his books The Gutenberg Galaxy: The Making of Typographic Man (1962) and Understanding Media (1964). Literary scholar Sue-Im Lee describes how the term global village has come to designate “the dominant term for expressing a global coexistence altered by transnational commerce, migration, and culture” (as cited in Poll, 2012). Economic journalist Thomas Friedman's definition of the global village as a world “tied together into a single globalized marketplace and village” is another contemporary understanding of the term (as cited in Poll, 2012).





== Overview ==

Marshall McLuhan, who was a Canadian thinker, coined the term 'global village' in the 1960s. It indicates the daily production and consumption of media, images, and content by global audiences. McLuhan's views on the retribalization of Western society are prefigured in American anthropologist Edward Sapir's 1933 article on Communication, in which he wrote:



"The multiplication of far-reaching techniques of communication has two important results. In the first place, it increases the sheer radius of communication, so that for certain purposes the whole civilized world is made the psychological equivalent of a primitive tribe."

McLuhan based his concept on the understanding of people moving towards involving personal interactions worldwide and the consequences, as they ensue and operate simultaneously with their causes. The term "global village" means all parts of the world as they are being brought together by the internet and other electronic communication interconnections. Other forms of communication such as Skype allows easier communication and connection with others, especially in other countries.